“And the winner is….”
This famous sentence used to resonate in the halls of trustworthy award shows, creating anticipation and generating standing ovations as deserving winners and nominees congratulated each other on their immense contribution to the entertainment industry. You can name them; The Oscars, The Golden Globes and recently, The Africa Magic Viewer’s Choice Awards. Award shows used to mean the celebration of outstanding men and women who have changed the face of entertainment, people who have reinvented the wheel of art.
Now, we are flooded with numerous “award shows” some of which are created from the egocentricity of the minds of charlatans who call themselves entertainers.
Granted, some English Cameroon entertainers have put in a colossal effort in the industry, but when they start patting themselves on the back with these consistently substandard award shows, one begins to question their motives.
Often times, these quack entertainers just make much ado about nothing as they magnify their trivial contributions to an exaggerated scale, creating wrong impressions in the minds of the public who have thankfully not yet seen their horrendous works of art. How on earth can a movie be nominated when it has not yet been released? In fact, some movies have been nominated though still at the editing stage.
One clear example is “DECODED”, which has gathered numerous awards on various online and offline award shows (Cam Movies Merit Award, DAMA Awards, the recent SONNAH Awards etc.) How does a jury screen a movie while it is still at the editing level? What are we celebrating? Assumptions or facts? I am not saying the movies which were nominated were poor, but I am decrying the criteria for their selection. I do not hold the producers at fault. All fingers point to award show organizers.
If we want to allow the wind of professionalism to blow in the nooks and crevices of this “emerging” industry, we should learn the proper ways to professionalize our actions. Only then can we benefit from the rewards of real recognition and not selfish self-donated awards that only help to diminish the potentials of talented minds in English Cameroonian entertainment.