Wednesday, July 22, 2015

Cameroon Entertainment - Consistency vs Hypocrisy






It’s a rare phenomenon that I write more than a few funny or wise lines of Facebook, but I’m going to go out of the ordinary so you all can grasp my vivid concern. I’m really concerned with the state of affairs with our entertainment industry. And that no longer lies in my continuous penchant for quality. Rather it lies in the bosom of my concern for “consistency”.

Quality has become an issue of the past, but the magnanimity of our feeble minds has misled our entertainers into believing that’s all that matters. Don’t get me wrong. This is not angry rant targeted at entertainers. No. Rather, it’s an open sincere plea; an ode to progress, an intrinsic public service announcement. 

As an online promoter (and former unsuccessful comedian), I am inclined to wonder if all entertainers beseech their managers to fill the contemptuous void left by the lack of promotion for their works of art. Let me tell you a little secret (and it’s free). When you take the time, energy and resources to produce a movie, song or design, you’ll not only need maximum promotion; you’ll need maximum continuity and consistency right up to the period when you’ll have your next release. Period. (Told you it was free).

The silence between the after promo period till your next release serves as a wormhole – sucking away attention from your precious empire and pulling out most of your ardent fans. Then by the time you’ll want to release later on, guess what? Too late! Attention span redirected to another entertainer, who will no doubt make the ostentatious error of falling into pitch-black silence, and the cycle continues.

Most of you (especially entertainers) reading this might wonder where I’m headed at. Some of you might think it’s a shameless attempt at advertising the services of Hansel Media. No, it’s not. But if it were, it would be a testament to the fact that we all need entertainers who remain relevant on scene, rather than ones who crave for their 15 minutes of fame. I love entertainment, and I hope you all stay relevant. You know where to get it.