It’s a rare phenomenon that I write more than a few funny or
wise lines of Facebook, but I’m going to go out of the ordinary so you all can
grasp my vivid concern. I’m really concerned with the state of affairs with our
entertainment industry. And that no longer lies in my continuous penchant for
quality. Rather it lies in the bosom of my concern for “consistency”.
Quality has become an issue of the past, but the magnanimity
of our feeble minds has misled our entertainers into believing that’s all that
matters. Don’t get me wrong. This is not angry rant targeted at entertainers.
No. Rather, it’s an open sincere plea; an ode to progress, an intrinsic public
service announcement.
As an online promoter (and former unsuccessful comedian), I
am inclined to wonder if all entertainers beseech their managers to fill the contemptuous
void left by the lack of promotion for their works of art. Let me tell you a
little secret (and it’s free). When you take the time, energy and resources to
produce a movie, song or design, you’ll not only need maximum promotion; you’ll
need maximum continuity and consistency right up to the period when you’ll have
your next release. Period. (Told you it was free).
The silence between the after promo period till your next
release serves as a wormhole – sucking away attention from your precious empire
and pulling out most of your ardent fans. Then by the time you’ll want to
release later on, guess what? Too late! Attention span redirected to another
entertainer, who will no doubt make the ostentatious error of falling into pitch-black
silence, and the cycle continues.
Most of you (especially entertainers) reading this might wonder
where I’m headed at. Some of you might think it’s a shameless attempt at
advertising the services of Hansel Media.
No, it’s not. But if it were, it would be a testament to the fact that we all
need entertainers who remain relevant on scene, rather than ones who crave for their
15 minutes of fame. I love entertainment, and I hope you all stay relevant. You
know where to get it.
